MummyFever

Mummy mortification

Treat Head Lice with Lyclear

New research has revealed that despite almost 70% of mums reporting their child has experienced head lice at least twice in their school life, over half (55%) admit they keep it a closely guarded secret because they are embarrassed.1 Other mums (16%), friends (15%) and work colleagues (14%) were cited as the people mums were least likely to tell about their child’s crawly critters, according to new findings from Lyclear head lice treatments.

Extreme reactions
Over one in three (35%) mums believe people will judge them if they found out their child had caught the bothersome bugs and an additional quarter (25%) thought people would be repulsed.  Furthermore, the negative stigma associated with head lice has resulted in mums going to shocking lengths to remove head lice with almost one in 10 (9%) admitting to shaving their child’s head in a bid to get them lice free.

Gillian Kerr, a Primary School Teacher and advisor to Lyclear comments: ‘Over the past couple of years we have seen the number of head lice infestations dramatically increase and parents whose children have caught head lice should not feel they are tackling the problem alone. The best way to stop head lice spreading and keep classroom disruption to a minimum is to alert your child’s school as soon as you suspect head lice so other parents can be notified to take the appropriate action. We know that parents find it hard telling people that their child has head lice but treatments like Lyclear, which are 100% effective, mean children can return to school after just one application.’**

Keeping up appearances
Keeping up appearances is paramount to maintaining the perfect mum persona  which may be why almost one in 10 admit spreading head lice is the most embarrassing ‘mummy mortification’ moment.  ‘It can be awkward telling others that your child has head lice, particularly as there is a lot of pressure on mums to raise the perfect children,’ comments Sue Atkins, a leading Parenting Coach. ‘But mums must remember to have their child’s best interest at heart and keeping head lice a secret may result in their children feeling like they have done something wrong. To ensure your child does not have negative associations with head lice try to turn the treatment process into a positive experience. Give your child something fun to do while you wait for the treatment to work and answer any questions they may have openly and honestly to reassure your child that head lice is not a big deal.’

Effective treatments
While treating head lice is part of being a parent, the experience was described as time consuming (60%), frustrating (47%) and messy (35%). To avoid repeating the process 70% of mums admit the benefit they look for most in a head lice treatment is that it is 100% effective.

Myriam Mizouni-Bertero, Brand Manager of Lyclear comments: ‘Most kids catch head lice at some point in their lives and any mum who has experienced treating head lice will know how frustrating it can be. Lyclear Treatment Shampoo, Spray and Sensitive products are clinically proven to kill 100% of head lice so mums can be confident they are effectively treating the condition.2,3,4 No child is the same and the different treatment options within the Lyclear range allow mums to select the most suitable option for them and their child.’

Lyclear treatments are available from pharmacies and supermarkets nationwide ranging from RRP £11.99-£14.99.* More information can be found at: www.lyclear.co.uk

Lyclear Shampoo 

Lyclear Shampoo is clinically proven to kill 100% of head lice and is easy to use as washing hair.2 Evenly apply to dry hair from root to tip, paying particular attention to the neck and behind the ears, leave on for 10 minutes then wash and rinse the hair thoroughly. Remove dead head lice and eggs with the fine toothed come provided, thoroughly cleaning after use. Repeat entire treatment after 7 days. Available in a 200ml bottle which provides up to 8 applications (RRP £14.99*) from pharmacies and supermarkets. Suitable for adults and children over 2 years of age.

 NEW Lyclear Sensitive is the first gentle to hair and skin head lice treatment, proven to kill 100% of head lice and eggs in one application.3 The dermatologically tested and non-greasy lotion washes out easily and contains no essential oils, perfume or alcohol. Evenly apply Lyclear Sensitive lotion onto dry hair, paying particular attention to the neck and behind the ears. Leave on overnight, wash the hair with a normal shampoo, then comb the wet hair with the enclosed anti-lice comb to remove lice and eggs. No additional application is needed. Available in a 150ml bottle which provides up to 2 applications (RRP £14.99*) from pharmacies and supermarkets. Suitable for adults and children from 6 months.

Get rid of head lice in one go with Lyclear Spray. The odourless spray kills 100% of head lice and eggs in 15 minutes and is a convenient alternative to traditional head lice treatments.4 Hold the spray 10cm from dry hair and cover all the hair and the scalp. Massage from roots to tips paying particular attention to the neck and behind the ears, leaving the product on for 15 minutes. Following the application, rub normal shampoo directly into hair before wetting it. Rinse with warm water then wash again. Comb the wet hair with the Lyclear anti-lice comb to remove any lice or eggs. Available in a 100ml spray bottle which provides up to 4 applications (RRP £11.99*) from pharmacies and supermarkets. Suitable for adults and children from 6 months.

Product details:
Lyclear Treatment Shampoo is clinically proven to kill 100% of head lice and is easy to use as washing hair.3 Evenly apply to dry hair from root to tip, paying particular attention to the neck and behind the ears, leave on for 10 minutes then wash and rinse the hair thoroughly. Remove dead head lice and eggs with the fine toothed come provided, thoroughly cleaning after use. Repeat entire treatment after 7 days. Available in a 200ml bottle which provides up to 8 applications (RRP £14.99*) from pharmacies and supermarkets. Suitable for adults and children over 2 years of age.

Lyclear Treatment Spray: The odourless spray kills 100% of head lice and eggs in one go** and is a convenient alternative to traditional head lice treatments.4 Hold the spray 10cm from dry hair and cover all the hair and the scalp. Massage from roots to tips paying particular attention to the neck and behind the ears, leaving the product on for 15 minutes. Following the application, rub normal shampoo directly into hair before wetting it. Rinse with warm water then wash again. Comb the wet hair with the Lyclear anti-lice comb to remove any lice or eggs. Available in a 100ml spray bottle which provides up to 4 applications (RRP £11.99*) from pharmacies and supermarkets. Suitable for adults and children from 6 months.

Lyclear Treatment Sensitive is the first gentle to hair and skin head lice treatment, proven to kill 100% of head lice and eggs in one application.5The dermatologically tested and non-greasy lotion washes out easily and contains no essential oils, perfume or alcohol. Evenly apply Lyclear Sensitive lotion onto dry hair, paying particular attention to the neck and behind the ears. Leave on overnight, wash the hair with a normal shampoo, then comb the wet hair with the enclosed anti-lice comb to remove lice and eggs. No additional application is needed. Available in a 150ml bottle which provides up to 2 applications (RRP £14.99*) from pharmacies and supermarkets. Suitable for adults and children from 6 months.

Lyclear Head Lice Shampoo

References:
1.        Lyclear survey involving 1,845 mums in the UK May 2013
2.        Izri,D. 2010 Evaluation of the pediculicide and lenticide efficacy of Paranix shampoo treatment. Paris
3.        Lyclear Treatment Spray: Ex vivo study 2010 and In vivo clinical study 2008
4.        Combescot, D. 2006. Report on ex vivo pediculicide and nit killing activity. Ecoparasite Laboratory. France.
* Price is at the sole discretion of the retailer
** In case of re-infestation or abnormal infestation, treatment may need to be repeated.
Once your children start school you need to be aware of the presence of these little critters! They are beyond annoying and with some parents not treating their children it can seem like an endless task. Some of the treatments out there are fiddly and also not that effective, making you very unpopular with your children.

The benefit of lyclear is how easy it is to use, combined with its proven effectiveness!

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