Childs Farm’s skin expert Dr Jennifer Crawley’s golden rules for sun safety: Plus…WIN sun care products here

A dermatologist is calling for people to use suncream not only as the weather picks up, but all year round in order to avoid long term sun damage and the risk of developing skin cancer.

The comments come from Childs Farm’s consultant dermatologist Dr Jennifer Crawley, who has more than 10 years experience in dermatology, working from the University College Hospital London.

She believes a re-education is needed when it comes to sun protection and is urging people to get out of the mindset that suncream is just for holidays abroad or for peak heatwaves.

Dr Crawley said: “I think we need to really make the point when we are talking about sun protection, we aren’t just talking about blistering heatwave sun; we are talking about UV light.

“Getting sunburn just once every two years can triple the risk of melanoma, the most serious type of skin cancer. That’s why it’s so important to be applying sun cream all year round, not just when it’s hot. Skin cancers take a long time to occur and they occur because of an accumulation of UV damage over a number of years, making it fundamental to protect skin from an early age.

“Any sunburn on children’s skin is especially worrying, because young skin is much thinner than an adult’s, making it far more susceptible to damage. Sunburn in childhood dramatically increases the chance of skin cancer in later life; it really is imperative that parents take the right steps to protect their little ones when they are outdoors.”

Dr Crawley continues: “One of the main problems we find is that people don’t apply an adequate amount of suncream. We recommend at least two teaspoons for the head and neck area and two tablespoons for the body. But you can’t apply too much, so use it liberally.

“Lots of people apply suncream twice during the day as they are aware it does wear off, and while this is a good start, suncream really does need applying more than twice particularly on really hot days. It’s also important that whatever your skin type you look for one with a high SPF of 30+ and one that will protect the skin against both UVA and UVB rays. It’s also important to make sure the sun protection you use is suitable for eczema prone or sensitive skin if you suffer with those conditions.”

Reassuring those who enjoy being outdoors, Dr Crawley believes the sun shouldn’t stop us having fun and enjoying ourselves, we just need to be prepared.

She says: “While this is a really serious topic, I think we also need to make sure people don’t become too fearful of being outside. Everyone should be able to enjoy the great outdoors, so don’t let the sun hold you back, just reapply, reapply, reapply!”

Childs Farm’s skin expert Dr Jennifer Crawley’s golden rules for sun safety

  • On hot days and when you’re abroad keep little ones in the shade between 11am and 3pm when the sun is at its hottest
  • Cover any exposed skin with suncream even on cloudy days
  • Use a high factor SPF 30+ suncream, with broad spectrum protection against UVA and UVB rays.
  • Reapply suncream numerous times throughout the day, especially after swimming
  • Pay particular attention to often forgotten areas such as the shoulders, back of the neck and behind the ears when applying suncream
  • Where possible, cover up childrens’ skin with a hat, loose fitting clothing and sunglasses
  • Always keep babies under the age of six months out of direct sunlight
  • For those who have particularly sensitive or eczema-prone skin, make sure you are using a product that has been clinically tested as suitable for this skin type / use a product that is dermatologist and paediatrician approved

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Childs Farm is distributed online at Amazon, Ocado and through its e-commerce platform, as well as instore and online at Boots, Superdrug, Tesco, Asda, Sainsburys, Waitrose, Morrison’s and major pharmacy groups.

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  1. Avoid being out in the sun as much as possible from 10 a.m. to 2 p.m and drink plenty of water.

    1. Keep kids in the shade when possible and keep them hydrated with plenty of juice and ice lollies.

  2. I have fair skin so I try to avoid midday sun on holiday and use a high sun factor.

  3. Stay in the shade when possible and if you’re not quite sure if you need suncream on our not, always err on the side of caution and put some on.

  4. Get children used to wearing hats, sunnies and sunblock so it becomes part of their routine as they grow up.

  5. Wear a sunhat, sunglasses and apply high factor suncream on and keep applying it at regular intervals.

  6. Always wear sunscreen, reapply it regularly. Hat, sun glasses and shade a must. A parasol works wonders and looks fab!

  7. Keep out of the afternoon sun, shade is good! Don’t forget you might not look ‘burnt’ til later in the day. Reapply sunscreen often.

  8. Wear a sun hat if you’re going to be outdoors for a while & use sun cream & reapply regularly.

  9. Apply sunscreen before getting dressed and going out in the sun. Then it has a chance to start working.

  10. wear wide brimmed floppy hats, long sleeved and long legged linen clothing, ensuring the trouser legs cover the tops of your feet – use sunscreen, even under clothing x

  11. So many good tips on here! But another one I would add is to look for UVA clothes for little ones to help protect their skin alongside the right suncream! You can’t have too much protection from the harsh sun.

  12. Beware of the midday sun especially on overcast days – always have plenty of sun protection to hand

  13. Remember to apply sun cream 15 minutes before you go out in the sun to allow time for it to work!

  14. Make sure we all stay out of the sun when it is strongest, there is a world of difference ebtween midday sun and late afternoon or morning sun


  16. Slip, Slap, Slop :- I think this was one Campaign to encourage appropriate skin care in Summer, Sunshine, etc. Slip on a cotton T – Shirt, Slap on a Hat ( Protect head, and eyes), and Slop on Sun Sreen cream / lotion.

    I believe the advice came from Australia, a country which gets lots of sunshine.

    Sunglasses, adequate frequent application of sun screen lotion. Keeping up to date in regards to Health and Safety Advice for Summer, Sunshine, etc.

    Children’s skin is delicate :- It needs to be Protected. Some others may have skin conditions, as well as :- As we age skin can and does become more delicate. So we need to consider all individuals within group / family group, etc.

  17. Keep the kids covered up from head to toe in a decent uv protective swim outfit, long legs & sleeves and a hat with a neck covering on it…..and cover the rest of them in sunscreen!

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