A New Kind of Grape Has Landed
Just when you thought grapes couldn’t get any better, BOOMBITES™ Red Berry Grapes have arrived — and they’re shaking up the fruit aisle.
Exclusive to Marks & Spencer for a limited time, these sweet, juicy grapes look familiar at first glance – but bite into one and you’ll find something extraordinary: a deep crimson interior that looks and tastes more like a berry or cherry than a traditional grape.
Their striking colour isn’t just for show. It comes from naturally high levels of anthocyanins — the same plant compounds that give blueberries, cranberries and goji berries their vivid tones and powerful antioxidant status.
The Science Behind the Colour
Anthocyanins are a type of polyphenol, a plant compound that acts as a natural defender against cell damage. Research shows they may help reduce inflammation, support healthy blood vessels, and even protect against heart disease and cognitive decline.
Independent testing reveals that BOOMBITES™ Red Berry Grapes contain antioxidant levels comparable to blueberries, long hailed as the gold standard of superfruits. That means you get all the flavour and fun of snacking on grapes — but with a nutritional upgrade.
What’s more, these unique grapes contain resveratrol, the same antioxidant found in red wine that scientists link to heart-protective benefits. Researchers at the University of Murcia discovered that Red Berry Grapes have three times more resveratrol than blueberries, putting them firmly on the superfruit map.
Sweet, Juicy — and Surprisingly Smart
Here’s where things get even more interesting: early studies suggest BOOMBITES™ Red Berry Grapes may actually slow down sugar absorption.
Despite being naturally sweet, their unique combination of polyphenols and fibre appears to change how sugars are absorbed in the gut — which could help to reduce spikes in blood glucose. That’s great news for anyone looking to maintain steady energy levels or manage weight and blood-sugar balance.
Dietitian Nichola Ludlam-Raine, part of the Red Berry Grape Advisory Board, explains:
“In simple terms, these grapes don’t just taste good — they behave differently in the body. The combination of plant compounds they contain slows how quickly sugars are released into the bloodstream.”
For families aiming to make better snacking choices, that’s a pretty delicious advantage.
Why Colour Matters in Your Diet
Public Health Nutritionist Dr Emma Derbyshire reminds us that the natural pigments in fruits and vegetables do far more than look pretty on the plate:
“The colour in plants comes from different phytochemicals, many of which have proven health benefits. Eating a rainbow ensures you’re getting a wide variety of these protective nutrients.”
The science supports it. Studies show that people who eat more colourful fruits and vegetables have a lower risk of heart disease, diabetes and some cancers — as well as better skin, vision and cognitive function.
So next time you’re filling your trolley, think of it as painting a plate-sized rainbow:
- Reds from tomatoes, berries and now red-fleshed grapes for heart health.
- Oranges and yellows for eye-protecting carotenoids.
- Greens for folate and fibre.
- Purples and blues for anthocyanins and brain support.
And thanks to BOOMBITES™, adding that vibrant red-purple hue just got a lot easier.
A Grape That Tastes as Good as It Feels
Aside from the science, these grapes are simply delicious. They’re sweet, juicy, and moreish — with a flavour somewhere between a cherry and a blueberry, but the refreshing crunch of a grape.
They’re brilliant on their own, but also lovely added to fruit platters, yogurt bowls or autumn salads. Try freezing them for a chilled snack — perfect for after the gym or school pick-up.
Limited-Edition Goodness
BOOMBITES™ Red Berry Grapes are available exclusively at Marks & Spencer stores nationwide for a limited time.
If you spot them, grab a box — because eating the rainbow has never been this simple (or this tasty).
