Already halfway into 2025, and watch enthusiasts are still having a hard time naming the best investment watches. Not because there aren’t any, but because the options are almost overwhelming. The world of luxury watches is evolving fast, and buying watches no longer remains just a horological hobby but a serious investment for many.
The truth is that every group of enthusiasts and collectors, at some level, seeks value in their timepieces.
The common wisdom? Buy the top quality and buy the best on the market – and definitely not the first that crosses your way. But for a novice, how do you go about selecting a timepiece that will hold its value? The options of investment watches are plenty across various price ranges, from accessible to high-end luxury pieces.
That’s why The Luxury Hut has done the heavy lifting and curated the list of best men’s watches that will not only elevate your wrist game but also appreciate in value over time.
Key Trends Shaping The Watch Investment Landscape
- Rare and Limited Editions
Watches produced in small quantities or those that are part of limited editions are commanding premium prices due to their high demand and limited availability.
- Innovative Complications
Models that showcase complex mechanisms and technological advancements are becoming increasingly sought-after. For instance, watches with skeleton dials represent this trend perfectly.
- Vintage Renewal
Vintage watches from renowned brands continue to captivate collectors. Classic designs with manual wind movement highlight the timeless appeal of iconic vintage models.
Featured Men’s Watches That Will Go Up In Value
- Patek Philippe Nautilus, Ref: 5711/1A-011
The Nautilus is an icon in itself, symbolising luxury and performance. The watch combines elegant craftsmanship with a sporty appeal, boasting an instantly recognisable design that sets it apart.
The Patek Philippe Nautilus 5711/1A-011 is a highly sought-after stainless steel luxury sports watch with a classic white opaline dial. It is known for its distinct octagonal bezel, horizontal grooves on the dial and the iconic integrated bracelet. The watch is also highly functional with a date display and 120m water resistance.
This timeless Nautilus is highly sought after among watch enthusiasts and collectors for its discontinued status and exceptional craftsmanship, making it one of the best investment models.
- Audemars Piguet Royal Oak, Ref: 15500ST.OO.1220ST.01
The Royal Oak is Audemars Piguet’s most iconic model with a distinctive design that is instantly recognisable and highly regarded. Historically, the Royal Oak models, especially those with blue dials, have shown strong appreciation in value over time, making the Royal Oak 15500ST.OO.1220ST.01 a wise choice.
It features a 41mm stainless steel case with a blue ‘Grande Tapisserie’ dial and an in-house Calibre 4302. There’s a small date display tucked in at 3 o’clock and a minute train finely printed on the external area of the dial. This model has the iconic octagonal bezel and an integrated bracelet design.
Alongside great aesthetics, the watch stands out functionally with a 70-hour power reserve and 50 meters of water resistance. Demand for the Royal Oak consistently outstrips supply, making it a highly coveted timepiece.
- Rolex Daytona, Ref: 116500LN
The Rolex Daytona is one of the most sought-after chronographs in the world, commanding premium prices as well as long waiting lists. The Daytona’s combination of quality, rich motorsport heritage and limited availability makes it a strong contender in the investment watch market.
The Rolex Daytona Ref. 116500LN in stainless steel with a black ceramic bezel is a valuable model whose market value has seen a significant spike over the years. The model is available in both white and black dials; however, the white dial is generally more in demand and tends to fetch higher prices.
The sleek design of this modern iteration seamlessly blends traditional elegance with contemporary elements, consistently driving the resale value of the timepiece among collectors.
- Omega Seamaster Diver 300M, Ref: 210.30.42.20.10.001
The Omega Seamaster Diver 300M has been a staple in the luxury dive watch realm since its introduction in 1993. Its robust construction and association with the James Bond franchise have earned the model an enduring popularity, contributing significantly to its potential as an investment piece.
The Omega Seamaster Diver 300M (Ref. 210.30.42.20.10.001) continues to embrace its iconic ocean heritage by incorporating a striking green ceramic dial with laser-engraved waves. Crafted in stainless steel, this 42mm model features a green ceramic bezel adorned with a white enamel diving scale. The green on the watch makes it a little less sporty and a bit more grown-up.
The unique combination of technical prowess, distinctive style and durability makes this Seamaster Diver 300M a solid entry point for men looking to invest in luxury timepieces.
- Tudor Black Bay 58, Ref: M79018V
The Black Bay is easily Tudor’s most well-regarded and instantly recognisable collection. Since its introduction, the Black Bay collection has offered several models with strong investment potential, with the Black Bay 58 being one of them.
If you’re looking for a Tudor that balances performance, style and resale potential, the Tudor Black Bay Ref. M79018V is an impressive pick. This 39mm model, crafted in 18ct yellow gold, has a black and gilt colourway and is a popular choice due to its classic design and desirable proportions. It features a vintage-inspired design with a green domed dial and the signature ‘Snowflake’ hands. With 200 metres of water resistance and a 70-hour power reserve, this Tudor is a sensible choice for collectors.
The Black Bay line has generally shown good value retention and appreciation over time. Tudor’s reputation as a Rolex sibling, combined with its timeless design aesthetic, makes the watches a smart investment.
Parting Thoughts
Embarking on the journey of luxury watch investment can be both personally and financially rewarding for men seeking a stylish timepiece that also retains its value. The timepieces featured in our top 5 list represent not just exceptional design and excellent craftsmanship, but also strong potential for value appreciation.
Remember, while the potential for financial gain is appealing, the true value lies in the craftsmanship, history and personal enjoyment it brings. Whether you’re a seasoned collector looking to expand your portfolio or just starting out, let this guide be your starting point. Make your next timepiece (or investment) count, watch folks!
