IDENTITY LINGERIE is a socially responsible, family-run UK brand founded by couple Igor and Diana in 2017, committed to creating ethically handcrafted garments. The couple’s journey initially began in Surrey, with their passion for fashion being inherited from their mothers, both of whom were talented seamstresses.

As a former model, their co-founder Diana was under relentless demand to mould her body in line with unattainable beauty standards. Driven by a desire to bring positive change to the fashion industry, they strive to cultivate confidence and self-worth, empowering their customers to enhance self-esteem and embrace their unique strengths. What a superb mission!

They limit the number of collections produced each year because they are not interested in chasing the latest trends. Instead, the focus is on crafting high-quality garments that last for years to come. All lines are released in small drops to ensure their relevance throughout the seasons.

This is where the Infinity Dress comes in!

So what’s all the fuss about the infinity dress?

An infinity dress, also known as a convertible dress or multiway dress, is a versatile and customisable dress that can be worn in multiple styles. The “infinity” in its name refers to the infinite number of ways the dress can be styled. These dresses are typically designed with long straps or panels that can be wrapped, twisted, and tied in various ways, allowing the wearer to create different looks.

I absolutely love the concept of this. When I have a dress I love, I tend to wear it for everything. With an infinity dress, you get to wear the same dress, whilst refreshing the style along the way. Perfect! Now you can just have one dress in your wardrobe, rather ten (and you only wear a couple of them).

The key feature of an infinity dress is its adaptability, making it suitable for various body shapes and sizes. Bridesmaids often choose infinity dresses for weddings because they can all wear the same dress but style it in a way that suits their individual preferences and body types. This eliminates the need for multiple dresses and can be a cost-effective and inclusive option for bridal parties.

The versatility of the infinity dress has contributed to its popularity for various occasions, including proms, formal events, and even casual wear. People appreciate the ability to personalise their outfit and create a unique look for different occasions without having to buy multiple dresses.

Overall, the fuss about infinity dresses lies in their flexibility, inclusivity, and the creative freedom they offer to individuals when it comes to styling and wearing the dress. There are several reasons why many find it a versatile and valuable addition to their wardrobe:

1. Versatility: The primary appeal of an infinity dress lies in its versatility. With its convertible design, one dress can be styled in numerous ways, allowing women to create different looks for various occasions without needing to invest in multiple dresses.
2. Adaptability to Different Body Types: Infinity dresses are often designed to be adjustable and adaptable to various body shapes and sizes. This makes them a popular choice for groups such as bridesmaids, like I said above, where individuals may have different body types but can still wear the same dress in a way that flatters them.
3. Cost-Effective: Since one infinity dress can be worn in multiple styles, it can save money compared to buying separate dresses for different events. This is especially beneficial for those who attend various formal occasions and want to switch up their look without purchasing numerous outfits.
4. Travel-Friendly: For travellers or those who attend destination events, an infinity dress can be a practical choice. Its versatility means you can pack one dress and create different looks throughout your trip without taking up much space in your luggage. These dresses come in gorgeous little bags that would even fit in your hand luggage!
5. Timeless Style: The simplicity of the design and the ability to customize the dress according to the latest trends or personal preferences make the infinity dress a timeless and enduring wardrobe piece.
6. Last-Minute Events: An infinity dress can be a saviour when you have a last-minute event and need a stylish outfit quickly. Its adaptable design allows for easy and quick styling. You could pop it in your handbag for emergencies and last minute invites!
7. Eco-Friendly: Having a dress that can be worn in multiple ways may reduce the need for purchasing additional clothing items, contributing to a more sustainable and eco-friendly wardrobe.

While an infinity dress may not be everyone’s style or fit every occasion, its adaptability and practicality make it a popular choice for those who appreciate its unique features.

Experience the allure of feeling stunning with an IDENTITY LINGERIE mesmerising infinity dress, from their collection of beautiful colours. Embrace the versatility of multiway, long dresses adorned in luxurious silky satin, perfect for graduations, evening soirées, and formal events.

– Leg split
– Double layer straps
– Satin polyester
– 30+ ways to style

Have you considered an infinity dress before? These come in a huge array of stunning colours for you to choose from.