Warmies Keyrings & Bag Charms Are This Year’s Cutest Back-to-School Must-Have

Back-to-school season is the perfect time for small upgrades that make a big difference to daily routines. Warmies® keyrings and bag charms deliver exactly that—pocket-sized comfort, soft textures and a gentle scent that turns any backpack, pencil case or lanyard into something personal and cheerful. Tapping into comfort-core and the rise of sensory, collectible accessories, this range is trending for good reason: it blends practical everyday use with a feel-good moment kids genuinely look forward to.

What are Warmies® Keyrings and Bag Charms?

Warmies® Keyrings – £8.99 at Warmies.co.uk
Pocket-sized at just 3″, these weighted, plush characters are soft to the touch and gently scented. Clip them to school bags, keys or pencil cases for a little comfort on the go.
Warmies® Bag Charms – £9.99 at Warmies.co.uk
Slightly larger at 5″, these charms make more of a statement on backpacks, handbags or tote bags. They share the same irresistibly soft feel and signature scent, designed to stand out without being bulky.

Both collections arrive in 11 adorable, collectible designs: Brown Bear, Boba, Pink Elephant, Frog, Turtle, Brown Sloth, Cockapoo, Puppy, Bunny, Avocado and Donut. From animal lovers to trend-spotters, there’s a character for every style.

Keyphrase to remember: Warmies keyrings and bag charms are the cutest, most practical back-to-school finishing touch.

Why they’re perfect for back-to-school

Personalisation made easy – Children can pick a favourite character and instantly make their bag feel like theirs. This is particularly helpful in busy cloakrooms where look-alike backpacks are common.
Built-in comfort – The signature Warmies softness and calming scent offer a subtle sensory boost for little moments of reassurance during the school day.
Collectible fun – With 11 designs, there’s plenty of scope for collecting, swapping with friends or gifting across birthdays and reward charts.
Practical and durable – Designed to clip on and go, these accessories are simple to attach, remove and re-position.
Grows with them – Keyrings are ideal for little ones; bag charms scale nicely for older children and teens who want more of a style statement.

Keyrings vs Bag Charms: which should you choose?

Choose Keyrings (3″) if the goal is a subtle pop of personality on a zip pull, pencil case, lunch bag or set of keys. They’re small enough not to distract yet noticeable enough to help children identify their belongings quickly.
Choose Bag Charms (5″) if your child wants their backpack to stand out. The extra size shows off the character design and adds a playful, fashion-forward touch to school or weekend bags.

Sensory-friendly touches children appreciate

Back-to-school transitions can feel big, especially for younger children or those who benefit from sensory support. The plush, weighted feel and gentle scent provide a small but meaningful dose of calm—something to hold, squeeze or simply notice when nerves run high. These micro-moments of comfort add up across the week, helping little ones settle into routines with more confidence.

(Always check age recommendations on the packaging and supervise younger children. Avoid attaching accessories to items used during PE or activities where loose items are not permitted.)

Gifting that actually gets used

If you’re looking to build a back-to-school gift bundle, Warmies keyrings and bag charms slot in perfectly alongside water bottles, name labels and stationery sets. They’re affordable, genuinely useful and—crucially—children want to clip them on straight away. With prices at £8.99 and £9.99, they’re also an easy add-on for birthday presents or party favours.

Care and safety tips

Keep it secure: Use the clip provided and check it’s fully closed before heading out.
Spot-clean only: Use a lightly damp cloth and allow to air dry.
Scent sense: Store away from strong odours when not in use to keep the signature fragrance at its best.
School rules: Some classrooms limit attachments during lessons—encourage children to pop charms inside their bag if asked.

Final thoughts

For families after a small, budget-friendly upgrade that brings comfort, style and a little scented joy to everyday essentials, Warmies keyrings and bag charms are hard to beat. They help children personalise their kit, offer a sensory-friendly touch of calm, and look adorable on practically anything with a zip or handle. As back-to-school must-haves go, this is one trend that’s as practical as it is cute.

Where to buy: Available from Warmies.co.uk (RRP £8.99 keyrings / £9.99 bag charms).