Never underestimate the power of your child’s play.

When they are playing dressing up, fighting imaginary monsters or busy inviting dolls, teddies and superheros for a tea party they are developing crucial life and developmental skills.

Free play is so important for children and from a parents perspective it can be quite fascinating to watch. Play allows children to use their creativity while developing their imagination, dexterity, and physical, cognitive, and emotional strength. Play is important for healthy brain development. It is through play, that children at a very early age engage and interact in the world around them.

Child development starts at a very young age – a baby realises that if they touch their toys they may move or make a sound. Interactive toys are a superb way of your child learning about cause and effect – touch the toy there and it squeaks, push the toy there and it says “goodnight”.

One of the new interactive toys on the market which could well prove popular this Christmas is the Bright Eyes pets. There are currently four pets to choose from and these are intended for children two years and upwards.

These are super soft to touch. They are interactive toys with light-up, animated eyes and they make cute animal sounds! Pat their head to wake them up, pat their backs and they snore and fall asleep…very cute! They also have a silent bedtime mode.

Their light up eyes are a lovely feature and allow you to talk to your child about facial features as well as colours, textures and sounds. We love toys that appeal to multiple senses at one time and these do just that.

What interactive toys do you like? Have you come across the Bright Eyes Pets before?