What to tell children about the rising cost of living

As the rising cost of living continues to stretch budgets with little signs of slowing down, it can be an extremely worrying time for many people living across Britain. This is especially true for families and can create questions that are difficult for parents to answer.

Brean Horne, a personal finance expert at NerdWallet believes that with the start of the new school terms starting, parents should be setting time aside to engage in conversations with their children about the cost of living crisis in order to lessen their concerns.

Below, Brean discusses how parents can tackle the topic of money when talking to children, and stay realistic about any financial sacrifices that may be needed this Autumn/Winter.

Strike the balance

Honesty is always the best policy, and while ensuring your child is aware of the realities of the rising cost of living is important, it is also crucial to avoid unnecessary panic or worry, and strike the right balance between explaining the seriousness of the situation with not alarming them. 

At the moment, while it is not necessary for a child to be too concerned about the intricate details of budgeting and saving, it’s a good idea to make your child aware of the increase in heating, petrol, groceries, and other essential items. 

Be clear with children if the current climate means you have to cut back on some of their favourite brands at the supermarket, or if you need to take them to more budget-friendly clothing stores to pick out new items. Reassure – but don’t promise – them this should only be temporary and help them to understand how important it is to appreciate all that they do still have, rather than what they don’t.

Be realistic

In the lead-up to the Christmas period, many children may start sharing ideas with their presents of the gifts they want to see sitting under their tree come December 25th. However this year many may struggle to create a similar festive experience for their own families whilst dealing with ongoing financial pressures. 

In order to still create a fun and memorable Christmas for your children, it’s wise to prepare them sooner rather than later that certain sacrifices need to be made if they want certain Christmas presents or experiences, such as swapping pricey weekend activities like cinema trips for a day exploring local walks or visiting a local free-entry museum. Not only will this hopefully help children to realise that parents don’t have access to unlimited wealth to treat them with, it should also emphasise the magic of Christmas and how lucky they are to have a family willing to cut back so they don’t go without.

Be wary of shock value

More often than not, children will consume a lot of information from their peers or from unsourced articles shared to social media platforms written to shock and generate headlines/ Both of these are notorious for exaggerating or expanding on the facts of a story or subject, and should not be the how a child is gaining knowledge of the current crisis. 

Depending on their age, sit your child down for a frank and honest conversation on the issues that are most concerning to them, and try your best to reduce any panic or worry that they have heard through others or online. Point them in the direction of child-friendly websites that can outline the most pressing issues in easy to digest language, and reassure them that you are always available to answer or tackle any questions or concerns they have. 

Teach them about budgeting

Parents can use the cost of living crisis as an opportunity to educate children on the importance of budgeting and saving for a rainy day. Highlighting different issues surrounding inflation, energy bills, how interest rates affect things like mortgage repayments and credit card loans, and even how inflation works will give them a better perspective on the crisis and is something that they are unlikely to be exposed to within school settings. 

For older children, this is also an opportunity to help guide them to set up their own financial accounts, such as a children’s bank card or a prepaid card. This will help them learn how to budget, manage their finances, and understand the satisfaction associated with saving up to purchase something for themselves. 

While some children are simply given pocket money or a weekly/monthly allowance, now is a great opportunity to give children age-appropriate chores in order to earn some money themselves. 

Involve children in making cost-effective savings around the house

Budgeting doesn’t have to be boring, and there are a multitude of useful and fun ways you can involve children with budgeting tasks around the house. 

Set children a task to plan budget-friendly meals with a certain amount of money or ingredients you have in the fridge and cupboards as a MasterChef style challenge, or get them involved in cooking/baking large batches to freeze for a later date- a great way to save money and reduces food waste.

In order to help them understand the energy crisis a little more, it’s also worth setting them the task of ensuring no electronic devices or switches are left on unnecessarily around the house – which can of course be incentivised with rewards. 

Other thoughts?

Have you talked to your children about the cost of living? I’ve found our smart meter a good way of talking to them about energy prices. They enjoy the challenge of trying to get the meter reading as low as possible, or finding out what uses the most electricity.


  1. I love these ideas, I have already prepared my 15 year old and explained everything to him gently and he understands. I now need to prepare my 7 year old daughter who has so many hopes and dreams for her birthday and Christmas which are two weeks apart!

  2. We are a very open and honest family and our children are aware of the value of money. I’m very wary of explaining how hard things are becoming, but they are aware that things are getting more expensive.
    Christmas is going to be especially hard! I like the idea of preparing them beforehand.

Leave a Reply

Your email address will not be published. Required fields are marked *