When the sun finally breaks through the clouds, we reach for the sunscreen – but how sun savvy are we really? If you’re one of the many who saves SPF for beach days and heatwaves, it might be time to rethink your routine. According to a recent study by Hada Labo Tokyo, the number one skincare brand in Japan, a staggering 65% of women feel sunscreen isn’t necessary unless it’s really hot and sunny.