Eczema is one of the most common skin conditions in the UK, affecting 1 in 10 adults and 1 in 5 children. If you or your child suffer from eczema, you’ll know that managing the itch-scratch cycle can feel impossible. Traditional advice like “just stop scratching” rarely helps—in fact, it often makes the urge worse. Fortunately, new solutions are emerging, including safe scratching devices designed to relieve itching without causing further damage.