Everyone has heard of influencers. It is hard to escape their appeal in the modern era, but there is also a unique category of influential profiles on social media taking centre stage in the form of mums. Parents flock to social media to get tips and advice, have a rant, or share about their lives and children’s special moments. While it is of the utmost importance to respect the young one’s privacy, there is a lot you can do to become a mumfluencer in your own right and build a reliable following. It often leads to a reliable source of income too, and lots of people learn how to do it well so that they can become a professional. Here’s what you need to know.