Many parents have heard some version of it: “I want to be a YouTuber”, “I want to make videos”, or “I want to be an influencer when I grow up”. For adults, those statements can bring up mixed feelings. On one hand, it can be lovely to see a child feeling inspired, imaginative and full of ideas. On the other hand, the word “influencer” often comes loaded with concerns about screen time, social media pressure, privacy, online safety and whether children really understand what that world involves. It can be difficult to know whether to encourage the interest, shut it down quickly, or try to find some middle ground.