In today’s digital age, lifestyle bloggers have risen to prominence as influential voices in the online world. These bloggers provide a unique blend of curated content, offering insights into various aspects of life, including fashion, beauty, travel, health, and more. Collaborating with lifestyle bloggers has become an integral part of many brand marketing strategies. In this article, I will explore the reasons why brands should consider working with lifestyle bloggers and how this collaboration can yield substantial benefits for both parties involved.
So You Wanna Be A Mummy Blogger?
The popularity of so-called ‘mummy blogs’ is considered a widespread internet phenomenon. Despite falling into this created category myself I’m not a fan of the term itself and, like many names given, this has resulted in negative connotations over time.
Working with “Mummy Bloggers”
I’m not a fan of the term “mummy blogger”. It’s not a phrase I use to describe myself, but it is a term that lots of brands use to describe mums, like me who write blogs.